STRATEGY AND SUCCESS

Few museums can boast a building as impressive as the Museum of Art History in Vienna. And this is where we take inspiration from the old masters. What is the right strategy for success?

In the Kunstkammer, we admire the precision of the famous "Saliera" by Benvenuto Cellini, the collection's showpiece. Clever self-marketing or ruinous exaggeration? Automata for drinking games from the Baroque era make us smile. Did "work hard, play hard" also apply in earlier times? Emperor and prince in ivory, predecessor and successor. Succession planning was vital for the Habsburgs and we ask ourselves to what extent this also applies to today's companies.

We continue in the picture gallery. Peter Paul Ruben's "Medusa" is as frightening as it is impressive. We are even more astonished by the extent of the staging that was already in place at the time of its creation. Are we seeing early experience marketing here? Today, success comes to those who know the world in which their customers live. Whether with the "Tower of Babel" or "Hunters in the Snow" - few artists were as close to reality with their paintings as Pieter Bruegel. When it comes to adaptability, Albrecht Dürer scores highly. But what is the strategy behind the obvious modesty in the portrait of Emperor Maximilian I?


Tour duration: 1.5 to 2 hours
Number of participants: up to 20 people